How a pointless app became useful for the Israelis

Al-Akhbar is currently going through a transitional phase whereby the English website is available for Archival purposes only. All new content will be published in Arabic on the main website (www.al-akhbar.com).

Al-Akhbar Management

Israeli assault on Palestinians: Live Coverage

01:42pm

Technology news site, arstechnica, reports on how an app called Yo, notorious for being useless, was bought out by an Israeli company and re-adapted in a way that notifies Israelis of rocket attacks.

The report by Casey Johnston states:

An app that became infamous for its astounding lack of utility has found a purpose: warning Israeli citizens about rocket strikes. As reported by the Times of Israel (via Valleywag), Israelis have been using the app Yo to subscribe to alerts from Red Alert: Israel about incoming attacks during the Hamas-Israel conflict.

Yo was roundly mocked when it secured $1.2 million in funding and again when it was shown to have gaping security holes. It does almost nothing; tapping a contact's name within the app sends a push notification to that person's phone and makes it say "yo." That's... it.

Now Yo has partnered with Red Alert: Israel, an app that shows users "where the rockets fired at Israel by Gaza terrorists are aimed," according to the Times of Israel. Red Alert: Israel's app sounds an alarm during attacks, and it's meant to work as a backup for the sirens that sound to alert residents. Users who so choose can now receive a "yo" when rockets have been launched.

Published: Friday, July 11, 2014 - 13:42

^ Back to Top