Israeli Army Social Media Guru Poses as Obama in Brownface

Al-Akhbar is currently going through a transitional phase whereby the English website is available for Archival purposes only. All new content will be published in Arabic on the main website (

Al-Akhbar Management

Thanks for the Iron Dome, Darkie. You probably thought 'dome' meant mosque, Hussein Obama. Lol.

For all its high-tech industries and self-promotion as a western-style democracy, Israeli public officials apparently still enjoy forms of entertainment that went out of fashion in the US with the end of the Jim Crow era.

A photo uploaded on September 29 to the Facebook profile of the head of the IDF’s social media unit depicts the lieutenant posing with brown mud on his face under the caption: “Obama style.”

Until today, when the photo began to circulate outside of Israeli circles, none of Dratwa’s friends or any of the 1,639 subscribers appeared to have expressed misgivings about the photo. Curiously, Gawker ran a story about Dratwa's public Facebook presence only yesterday featuring his photos – but omitted any reference to the brownface Obama one. Instead the media news and gossip site concluded: "Looking at all this, you probably wouldn't guess that he's running an ethically dubious, historically unprecedented Internet battle for hearts and minds. Mostly, it's a show of humanity, like any other Facebook profile. It's transparent. It's mundane."

A 26-year old “immigrant from Belgium,” according to a recent profile in Tablet magazine, Dratwa is in charge of the IDF’s Facebook, Twitter, as well as the widely disparaged Instagram campaign during the recent attacks on Gaza:

In the past two years, Dratwa has taken a small operation initially created during Operation Cast Lead to streamline the IDF’s YouTube and Facebook presence and turned it into the most globally visible arm of the Israeli military. In the past year, the new media desk has rapidly expanded into new terrain, from commissioning content designed for viral sharing to creating a Foursquare-style game for the IDF blog that rewards frequent visitors to the site with badges.
“The government still has to generate the talking points, what we want to achieve, and then we turn it over to the kids, and they translate it into this new language of social media,” said Daniel Seaman, deputy director general of the Ministry of Public Information and Diaspora Affairs, who ran the government press office during Operation Cast Lead. “I say it’s magic.”

For a poignant example of the pedestrian racism that Israeli public spokespersons can get away with – not only against Arabs and African migrants, but also against Israel’s American benefactors – look no further than the Facebook profile of the championed IDF social media guru.

He, in his own words, " 'want[s] to explain to people what happens in Israel, simply,' Dratwa said in a brief telephone interview late last week. 'We believe people understand the language of Facebook, the language of Twitter.' ”

Hat tip: ASG’s Counterhegemony Unit, who uncovered this.

Israeli reactions to Obama, shot in Jerusalem in early 2009:

Update: Israeli Army Spokesman Says He's Candid, Not Racist


I strongly believe that the

I strongly believe that the blog by Dratwa is just a means to market the declining popularity of the Israeli-American coalition that led to a lot of issues to the people living in the Gaza. Thanks a lot for the support and keep sharing.


Great news piece but honestly, a video of a bunch of drunk people doesn't help any cause. It's damaging the article above it.

Two different things

1. The IDF's social media "guru" is an idiot goon
2. Most of the people in that video weren't Israelis. They were drunken American college students on birthright trips to Israel. God help me that most of those morons are speaking from a place of higher education, but they are not representative of Israeli or American Jews. It looked like any old episode of Dave Attells "Insomniac" and the kind of idiocy you'd see on any college bar strip. Or Beale Street or Bourbon Street or, I'm guessing in this case, whatever the equivalent is in Tel Aviv.
3. God bless the Israelis and the Palestinians and the Americans too. They deserve better than the governments representing them and putting their lives and freedoms in danger. I pray for a sovereign Palestine and the two-state solution.

Wow... That is insane.. Way

Wow... That is insane.. Way to win over the world!! You wonder why the vast majority of the world is NOT on your side?? Really?


9/10 I get behind Israel and it's right to defend itself, but this is disgusting. If you want to stand up and say you are defending your country and your religion's right to exist, then you had damn well better not judge, persecute or belittle the races or religions of others. This man who represents the IDF on a pretty major level when it comes to interacting with the rest of the world really should be stripped of his role. Tollerance is all that should be tollerated from Israel and it's army.
I love my religion and I love my country, but I can't stand behind this kind of non-sense.

The video

What hideous ignorant people.

Oh Wow

Yeah this makes me want to defend Israel's right to rape Gaza.

Post new comment

  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd><img><h1><h2><h3><h4><h5><h6><blockquote><span><aside>
  • Lines and paragraphs break automatically.

More information about formatting options

^ Back to Top